Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is

I was lucky enough to write a few long-form pieces for the Discover Tasmania campaign website. My favourite was a feature about the people of Tasmania – the farmers and small business owners whose focus on sustainability and innovation help make this state such a special place.

The new website is packed with guides that should inspire visitors to Tasmania. Some are area specific, while other focus on themes like food, art and wine.

Take some time to explore the new campaign, and see if it tempts you to come on down to Tassie.

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