One of the biggest differences I’ve found as I’ve started to expand my writing life to include copywriting as well as features is that as a copywriter you need to be your own editor.
Obviously if you want to make a living from writing you always need to submit your most polished work. Regardless of whether you’re sending it to an editor that you have a longstanding relationship with or a brand new corporate client, you don’t want it to come back covered in red pen.
But while an editor will have a lot of experience helping writers shape their work, copywriting clients often don’t – they’re hiring you to get the words right – so you need to develop the ability to cast an editor’s keen eye over your own work.
There are a few tricks and tips that I use to help with this, and I’m sharing them with you below. Continue reading “6 Tips for Editing Your Own Writing”