Copywriting, Feature Writing, freelance life, Writing

My freelance year: the good, the bad and the ugly

black background with caption 'My freelance year: the good, the bad and the ugly' by Ruth Dawkins

Another year just about done!

2019 has been a very busy one here, so I thought I’d finish it by sharing a quick post with you about the good, the bad, and the ugly of my year in work. I am a big fan of being transparent about the highs and lows of freelancing, so that others who are considering making that jump have a realistic sense of what it entails. Continue reading “My freelance year: the good, the bad and the ugly”

Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”

Copywriting, freelance life

Working from home as a couple

Work desk with books, pencils and glasses. Captioned 'working from home as a couple... here's how we do it.' by Ruth Dawkins

My husband and I have just survived our first year working from home together.

Actually, let me rephrase that. My husband and I have just finished a fantastic first year working from home together.

I’ve been a freelancer working from my home office for almost ten years. The amount of work I’ve taken on has increased as my son has grown older and spent more time away from me – first in childcare and then at primary school. But throughout that time I’ve had the chance to put systems and processes in place that maximise my efficiency, and I’ve developed the required discipline to ignore the piles of laundry that always need putting away and instead sit down at my desk, day after day. Continue reading “Working from home as a couple”

Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”

Copywriting, Feature Writing, freelance life

How to get out of a writing slump

Image of crumpled paper in a bin and wording 'How to get out of a writing slump' by Ruth Dawkins

Write a content calendar, they said!

Plan a year’s worth of blog posts in advance, they said!

So, I did, and yet somehow it’s May 7th and I’m only now publishing the post that I’d planned for early April… I’ve had two big copywriting projects on the go, both of which required me to work through the school holidays, so when I did have spare time it felt much more important to spend that with my family rather than tinkering away in the back of my website.

However, school is now back, my diary is a little more under control, and I’ve got a chance to share this post that has been sitting in note form in my drafts folder for several weeks.

Somewhat ironically, given how busy I’ve been, I decided that in April I would write about how to get yourself out of a writing slump. Continue reading “How to get out of a writing slump”

Copywriting, Feature Writing, freelance life

Should you ever write for free?

Caption 'Should you ever write for free' above dollar bill

The question of whether a professional writer – or an aspiring professional writer – should ever write for free is one that comes up regularly in online groups and discussion forums, and it always provokes healthy debate.

One camp says no, never, absolutely not. A writer should never write for free: we should value our time and expertise; by completing work without payment we’re undercutting other writers; and besides, no-one can pay the rent with ‘exposure’.

The opposing camp would say that writers – especially those who are new to the business – need to build their experience and portfolio and writing for free is often a good way to do that.

Ever keen to find a compromise, I find myself sitting somewhat awkwardly between the two camps. Continue reading “Should you ever write for free?”

Copywriting, freelance life

Getting Digital Ready for 2019

Laptop on Table captioned 'Getting Digital Ready for 2019 Ruth Dawkins'

It has been a busy November and December here. I know that in the northern hemisphere, a lot of writers find this a quiet time. From Thanksgiving onwards, a lot of organisations and publications slow down for the holiday season. Then, come January, it’s back to business as usual.

Here in the south, it’s almost the opposite. January is when everything shuts down for the summer so there’s a mad rush to get things tied up before then. The Tasmanian school holidays start in less than a fortnight, so I’m desperately trying to get my desk cleared (and invoices submitted!) in that time.

I’ve just finished a really interesting piece of work for a tourism organisation: ten short pieces of writing focusing on different activities around the state. It made me realise that even after five years here we have barely scratched the surface. It also made me slightly embarrassed to realise that when we have travelled around Tasmania, most of our focus has been on beaches, wineries and short walks, rather than anything more adventurous. Perhaps 2019 will be the year when I finally go canyoning at Cradle Mountain, or mountain biking at Maydena. Or perhaps not… Continue reading “Getting Digital Ready for 2019”

Copywriting, Feature Writing, freelance life

Freelance Life: One Year On

Ruth Dawkins blog post: Freelance Life One Year On

It’s a year exactly since I launched this website and this phase of my writing career.

Although freelancing has its challenges, barely a day goes past when I don’t take a moment to consider what a privilege it is being paid to put words on a page. I may not be an award-winning novelist or playwright, but 15-year-old me is still pinching herself and feeling very lucky indeed.

The last few months have been my busiest yet. Continue reading “Freelance Life: One Year On”

Copywriting, Feature Writing, freelance life

Mothers Always Write

Mothers Always Write front page image

A very quick blog update from me to share a piece that I’ve had published this week.

Mothers Always Write is one of my favourite sites to visit for beautiful poetry and non-fiction about parenting. I did an essay writing bootcamp with them a few years back which was hugely valuable in terms of the resources they provided for background reading and the one-on-one feedback on a piece of work from one of their editors. It was very reasonably priced too – I’d highly recommend it if they run another in future.

Continue reading “Mothers Always Write”

Copywriting, freelance life

2018: A New Freelance Year Begins

happy new year 2018

Happy New Year!

I know, I know… I’m almost seven weeks late to the party. But since moving to Tasmania, I’ve had to recalibrate my internal calendar.

Back in the UK, January was the time for getting stuck back into work after the excesses of Christmas. It was always a little tough to find any enthusiasm for ambitious plans and new projects when it was still cold, dark and wintery outside.

Here in Australia though, January is all about the joys of the summer holidays – swimming, sunshine and ice cream – with work dropping much lower down the priority list. Continue reading “2018: A New Freelance Year Begins”