Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”

Copywriting, Feature Writing, freelance life

Should you ever write for free?

Caption 'Should you ever write for free' above dollar bill

The question of whether a professional writer – or an aspiring professional writer – should ever write for free is one that comes up regularly in online groups and discussion forums, and it always provokes healthy debate.

One camp says no, never, absolutely not. A writer should never write for free: we should value our time and expertise; by completing work without payment we’re undercutting other writers; and besides, no-one can pay the rent with ‘exposure’.

The opposing camp would say that writers – especially those who are new to the business – need to build their experience and portfolio and writing for free is often a good way to do that.

Ever keen to find a compromise, I find myself sitting somewhat awkwardly between the two camps. Continue reading “Should you ever write for free?”

Reading

Reading makes me a better writer: here’s why

Stack of books and caption 'Being a reader makes me a better writer... here's why.'

It’s no great secret that I’m a big reader. I’ve published several posts on this blog about my favourite books, and over on Instagram I run an account called @ruthreadsbooks which functions as a visual reading diary.

You can imagine then how pleased I was to find this recent study, which concluded that reading makes you a more empathetic person.

I’ve long-believed that being a keen reader makes me a better writer, and developing empathy is a key part of that. Whether you’re writing creatively and trying to put yourself in the position of a reader who wants to be engaged and entertained, or whether you’re writing copy and trying to make sure what you deliver keeps your client happy, the ability to see other perspectives and viewpoints is crucial. Continue reading “Reading makes me a better writer: here’s why”

Copywriting, Feature Writing, freelance life

Mothers Always Write

Mothers Always Write front page image

A very quick blog update from me to share a piece that I’ve had published this week.

Mothers Always Write is one of my favourite sites to visit for beautiful poetry and non-fiction about parenting. I did an essay writing bootcamp with them a few years back which was hugely valuable in terms of the resources they provided for background reading and the one-on-one feedback on a piece of work from one of their editors. It was very reasonably priced too – I’d highly recommend it if they run another in future.

Continue reading “Mothers Always Write”

Copywriting, freelance life

2018: A New Freelance Year Begins

happy new year 2018

Happy New Year!

I know, I know… I’m almost seven weeks late to the party. But since moving to Tasmania, I’ve had to recalibrate my internal calendar.

Back in the UK, January was the time for getting stuck back into work after the excesses of Christmas. It was always a little tough to find any enthusiasm for ambitious plans and new projects when it was still cold, dark and wintery outside.

Here in Australia though, January is all about the joys of the summer holidays – swimming, sunshine and ice cream – with work dropping much lower down the priority list. Continue reading “2018: A New Freelance Year Begins”

Copywriting, Feature Writing

6 Tips for Editing Your Own Writing

Ruth Dawkins: 6 Tips for Editing Your Own Writing

One of the biggest differences I’ve found as I’ve started to expand my writing life to include copywriting as well as features is that as a copywriter you need to be your own editor.

Obviously if you want to make a living from writing you always need to submit your most polished work. Regardless of whether you’re sending it to an editor that you have a longstanding relationship with or a brand new corporate client, you don’t want it to come back covered in red pen.

But while an editor will have a lot of experience helping writers shape their work, copywriting clients often don’t – they’re hiring you to get the words right – so you need to develop the ability to cast an editor’s keen eye over your own work.

There are a few tricks and tips that I use to help with this, and I’m sharing them with you below. Continue reading “6 Tips for Editing Your Own Writing”

Copywriting, Feature Writing, Social Media

Where I Write

Desk belonging to writer Ruth Dawkins

I’ve done more writing – paid, unpaid, copywriting, feature writing, essays, even the occasional poem – since moving to Tasmania than I’ve ever done before. And this is where I do it. My lovely desk.

Computer, cup of tea, several notepads and a complicated system of colour coded post-it notes. What more could a writer need? Continue reading “Where I Write”

Copywriting

July 2017 Writing News

Ruth Dawkins Copywriter Hobart

Welcome to my new website and my first blog post – thanks for stopping by.

This blog is a space for me to share news of my current projects and showcase some of the fabulous work that my clients are doing.

Over the last couple of months I’ve been working with two exciting but very different organisations. Continue reading “July 2017 Writing News”