Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”

Copywriting, freelance life

Working from home as a couple

Work desk with books, pencils and glasses. Captioned 'working from home as a couple... here's how we do it.' by Ruth Dawkins

My husband and I have just survived our first year working from home together.

Actually, let me rephrase that. My husband and I have just finished a fantastic first year working from home together.

I’ve been a freelancer working from my home office for almost ten years. The amount of work I’ve taken on has increased as my son has grown older and spent more time away from me – first in childcare and then at primary school. But throughout that time I’ve had the chance to put systems and processes in place that maximise my efficiency, and I’ve developed the required discipline to ignore the piles of laundry that always need putting away and instead sit down at my desk, day after day. Continue reading “Working from home as a couple”

Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”

Copywriting, Feature Writing, freelance life

How to get out of a writing slump

Image of crumpled paper in a bin and wording 'How to get out of a writing slump' by Ruth Dawkins

Write a content calendar, they said!

Plan a year’s worth of blog posts in advance, they said!

So, I did, and yet somehow it’s May 7th and I’m only now publishing the post that I’d planned for early April… I’ve had two big copywriting projects on the go, both of which required me to work through the school holidays, so when I did have spare time it felt much more important to spend that with my family rather than tinkering away in the back of my website.

However, school is now back, my diary is a little more under control, and I’ve got a chance to share this post that has been sitting in note form in my drafts folder for several weeks.

Somewhat ironically, given how busy I’ve been, I decided that in April I would write about how to get yourself out of a writing slump. Continue reading “How to get out of a writing slump”

Copywriting, Feature Writing, freelance life

Should you ever write for free?

Caption 'Should you ever write for free' above dollar bill

The question of whether a professional writer – or an aspiring professional writer – should ever write for free is one that comes up regularly in online groups and discussion forums, and it always provokes healthy debate.

One camp says no, never, absolutely not. A writer should never write for free: we should value our time and expertise; by completing work without payment we’re undercutting other writers; and besides, no-one can pay the rent with ‘exposure’.

The opposing camp would say that writers – especially those who are new to the business – need to build their experience and portfolio and writing for free is often a good way to do that.

Ever keen to find a compromise, I find myself sitting somewhat awkwardly between the two camps. Continue reading “Should you ever write for free?”

Feature Writing

September 2017 Writing News

 

Sunbeams in Hobart Tasmania

This September marked four years since our arrival in Tasmania.

I wrote a post for my DorkyMum blog about some of my thoughts and feelings about that celebration, which also falls around the time of our tenth wedding anniversary. Along with the lighter days and warmer spring weather, there have been lots of reasons to celebrate!

Work-wise September was one of those months that felt very busy with lots of little tasks. I wrote a good few posts for my own website, including recommendations for the best places to read personal essays, a list of useful resources for Australian writers and a lighthearted piece about my obsession with reading. Continue reading “September 2017 Writing News”