Copywriting

My latest for CSIRO

Photo shows a black, green and blue image that looks like electricity emanating from a black ball. In the corner is a box that reads 'Writing for CSIRO'

CSIRO is one of my very favourite clients.

Sometimes I have to pinch myself, because I feel like it’s a huge privilege helping some of Australia’s top researchers communicate their findings to a wider audience.

The briefs I receive from the Communications Managers across different CSIRO business units are always very thorough and clear, and every single piece I have written has taught me something. The breadth and depth of work that the national science agency undertakes is truly astonishing.

That diversity is on show if you take a quick look at the last three pieces I wrote for CSIRO.

The first: a look at the importance of biodiversity in water assessments in Northern Australia.

The second: proteins of the future, and how CSIRO is working with companies on precision fermentation.

Finally: an exploration of the work CSIRO is doing with a consortium of other organisations to examine the potential impacts of deep sea mining.

I have three other pieces due to be published in the coming weeks, and they are equally varied: they’re on carbon sequestration, indicator minerals for nickel exploration, and potential impacts on regional branding from gas development. Phew! I’ll look forward to sharing those with you very soon.

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Photo by Moritz Kindler on Unsplash

Copywriting

CSIRO’s Transport Planning Tool

My inner map geek is very happy this month.

I’ve recently written a couple of pieces for CSIRO about TraNSIT, their transport planning tool. First developed ten years ago for use in the livestock industry, the tool now helps with supply chain efficiency in a range of industries. It has even been used in the tourism sector, and to assist Emergency Management Australia during extreme weather events.

The first piece I wrote was an overarching history about the last ten years of TraNSIT.

While the second focused on how it can be used to get supplies to communities during floods or fire.

Hope you enjoy reading them.

 

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Photo by Rhys Moult on Unsplash

Copywriting

Copywriting for CSIRO

Photo shows a black background with a pencil on the left, and the text 'Three recent pieces I've written for CSIRO'

The last few months have probably been the busiest I’ve had since starting work as a freelance writer.

I keep thinking I’m going to get a week or two away from my desk, but every time I near the end of one project, another opportunity pops into my inbox. It’s a really lovely problem to have, and I’m feeling very lucky!

Most of the writing I’ve been doing has been behind-the-scenes work for clients. Some ghostwriting, a few websites, and lots of fact sheets and brochures. Not so much editorial work recently. Continue reading “Copywriting for CSIRO”

Copywriting

There’s gold in them hills

 

My latest post for CSIRO’s Resourceful magazine went live last week.

It’s all about the work being done to accelerate mineral analysis on Australian mining sites. We’re finally rolling out technology on Earth that has been used on Mars for years!

If you’d like to read the article, head over to the Resourceful pages on CSIRO’s website.

 

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Photo by Anne Nygård on Unsplash

Copywriting, Writing

Celebrating World Water Day

A screenshot from the Hydro Tasmania website showing a blog post titled 'It takes a village'

 

Monday 22nd March was World Water Day – a valuable opportunity to reflect on how lucky we are here in Tasmania to enjoy an abundance of water, and also a time to acknowledge that not everyone in the world is so fortunate. Continue reading “Celebrating World Water Day”

Copywriting

CSIRO ECOS blog: sustainable agriculture

Photograph of a wheat field with a combine harvester in the background.

The latest edition of CSIRO’s ECOS was published this week, and I’m really happy to have a couple of pieces included in it, both of which were commissioned by the Agriculture and Food division.

This edition of ECOS is all about building a resilient future. Continue reading “CSIRO ECOS blog: sustainable agriculture”

Copywriting, Writing

CSIRO ECOS blog: Future Seas 2030

A close up image of waves in the ocean

If you follow any of my social media channels you’ll know that I absolutely love the ocean. I was born on a small island in Scotland, and now live on a small island in Australia. I’m never happier than when I’m surrounded by water.

I was thrilled a few weeks ago to receive a commission from CSIRO’s Oceans and Atmosphere division to write a piece for the ECOS blog on the Future Seas 2030 initiative. Continue reading “CSIRO ECOS blog: Future Seas 2030”

Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”

Copywriting, freelance life

Working from home as a couple

Work desk with books, pencils and glasses. Captioned 'working from home as a couple... here's how we do it.' by Ruth Dawkins

My husband and I have just survived our first year working from home together.

Actually, let me rephrase that. My husband and I have just finished a fantastic first year working from home together.

I’ve been a freelancer working from my home office for almost ten years. The amount of work I’ve taken on has increased as my son has grown older and spent more time away from me – first in childcare and then at primary school. But throughout that time I’ve had the chance to put systems and processes in place that maximise my efficiency, and I’ve developed the required discipline to ignore the piles of laundry that always need putting away and instead sit down at my desk, day after day. Continue reading “Working from home as a couple”

Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”