Copywriting, Feature Writing, freelance life

Should you ever write for free?

Caption 'Should you ever write for free' above dollar bill

The question of whether a professional writer – or an aspiring professional writer – should ever write for free is one that comes up regularly in online groups and discussion forums, and it always provokes healthy debate.

One camp says no, never, absolutely not. A writer should never write for free: we should value our time and expertise; by completing work without payment we’re undercutting other writers; and besides, no-one can pay the rent with ‘exposure’.

The opposing camp would say that writers – especially those who are new to the business – need to build their experience and portfolio and writing for free is often a good way to do that.

Ever keen to find a compromise, I find myself sitting somewhat awkwardly between the two camps. Continue reading “Should you ever write for free?”

Reading

Reading makes me a better writer: here’s why

Stack of books and caption 'Being a reader makes me a better writer... here's why.'

It’s no great secret that I’m a big reader. I’ve published several posts on this blog about my favourite books, and over on Instagram I run an account called @ruthreadsbooks which functions as a visual reading diary.

You can imagine then how pleased I was to find this recent study, which concluded that reading makes you a more empathetic person.

I’ve long-believed that being a keen reader makes me a better writer, and developing empathy is a key part of that. Whether you’re writing creatively and trying to put yourself in the position of a reader who wants to be engaged and entertained, or whether you’re writing copy and trying to make sure what you deliver keeps your client happy, the ability to see other perspectives and viewpoints is crucial. Continue reading “Reading makes me a better writer: here’s why”

Copywriting, freelance life

2018: A New Freelance Year Begins

happy new year 2018

Happy New Year!

I know, I know… I’m almost seven weeks late to the party. But since moving to Tasmania, I’ve had to recalibrate my internal calendar.

Back in the UK, January was the time for getting stuck back into work after the excesses of Christmas. It was always a little tough to find any enthusiasm for ambitious plans and new projects when it was still cold, dark and wintery outside.

Here in Australia though, January is all about the joys of the summer holidays – swimming, sunshine and ice cream – with work dropping much lower down the priority list. Continue reading “2018: A New Freelance Year Begins”