Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”

Reading

Do you need to own books to love them?

Weekend of Reading Tasmania - Do you have to own books to love them?

The inaugural Weekend of Reading took place in Hobart over the weekend. It was a fantastic three-day event, organised by Kate Harrison and Jane Rawson, which kicked off on Friday night with the announcement of the Tasmanian Premier’s Literary Prize shortlists.

I was really pleased when Kate and Jane – who work together under the banner of Read Tasmania – asked me to take part in one of the panel discussions. Along with fellow Hobart writers Peter Timms and Ruth Quibell, I tackled the question ‘Do you need to own books to love them?’ Continue reading “Do you need to own books to love them?”

Feature Writing

Guardian feature on Aurora Australis

Screenshot of a Guardian Australia Feature on the Aurora Australis by Ruth Dawkins

I have a piece up at Guardian Australia today about the final season of the icebreaker Aurora Australis, which has spent the last thirty years transporting cargo and crew to Antarctica.

This was a lot of fun to write, and I’m very grateful to the researchers and writers who took time to speak with me.

One cool fact that didn’t make it into the article – the ship is painted the same colour as San Francisco’s Golden Gate Bridge!

Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”

Copywriting, Feature Writing, freelance life

How to get out of a writing slump

Image of crumpled paper in a bin and wording 'How to get out of a writing slump' by Ruth Dawkins

Write a content calendar, they said!

Plan a year’s worth of blog posts in advance, they said!

So, I did, and yet somehow it’s May 7th and I’m only now publishing the post that I’d planned for early April… I’ve had two big copywriting projects on the go, both of which required me to work through the school holidays, so when I did have spare time it felt much more important to spend that with my family rather than tinkering away in the back of my website.

However, school is now back, my diary is a little more under control, and I’ve got a chance to share this post that has been sitting in note form in my drafts folder for several weeks.

Somewhat ironically, given how busy I’ve been, I decided that in April I would write about how to get yourself out of a writing slump. Continue reading “How to get out of a writing slump”

Copywriting, freelance life

Getting Digital Ready for 2019

Laptop on Table captioned 'Getting Digital Ready for 2019 Ruth Dawkins'

It has been a busy November and December here. I know that in the northern hemisphere, a lot of writers find this a quiet time. From Thanksgiving onwards, a lot of organisations and publications slow down for the holiday season. Then, come January, it’s back to business as usual.

Here in the south, it’s almost the opposite. January is when everything shuts down for the summer so there’s a mad rush to get things tied up before then. The Tasmanian school holidays start in less than a fortnight, so I’m desperately trying to get my desk cleared (and invoices submitted!) in that time.

I’ve just finished a really interesting piece of work for a tourism organisation: ten short pieces of writing focusing on different activities around the state. It made me realise that even after five years here we have barely scratched the surface. It also made me slightly embarrassed to realise that when we have travelled around Tasmania, most of our focus has been on beaches, wineries and short walks, rather than anything more adventurous. Perhaps 2019 will be the year when I finally go canyoning at Cradle Mountain, or mountain biking at Maydena. Or perhaps not… Continue reading “Getting Digital Ready for 2019”

Copywriting, freelance life

2018: A New Freelance Year Begins

happy new year 2018

Happy New Year!

I know, I know… I’m almost seven weeks late to the party. But since moving to Tasmania, I’ve had to recalibrate my internal calendar.

Back in the UK, January was the time for getting stuck back into work after the excesses of Christmas. It was always a little tough to find any enthusiasm for ambitious plans and new projects when it was still cold, dark and wintery outside.

Here in Australia though, January is all about the joys of the summer holidays – swimming, sunshine and ice cream – with work dropping much lower down the priority list. Continue reading “2018: A New Freelance Year Begins”

Feature Writing

September 2017 Writing News

 

Sunbeams in Hobart Tasmania

This September marked four years since our arrival in Tasmania.

I wrote a post for my DorkyMum blog about some of my thoughts and feelings about that celebration, which also falls around the time of our tenth wedding anniversary. Along with the lighter days and warmer spring weather, there have been lots of reasons to celebrate!

Work-wise September was one of those months that felt very busy with lots of little tasks. I wrote a good few posts for my own website, including recommendations for the best places to read personal essays, a list of useful resources for Australian writers and a lighthearted piece about my obsession with reading. Continue reading “September 2017 Writing News”

Feature Writing

The Lifted Brow: More than MOFO

The Lifted Brow logo

I’m really pleased to have my first piece published with The Lifted Brow online this week. It’s a guide to some of the fantastic activity that is taking place in Tasmania’s vibrant, innovative arts scene. If you’d like to read it, head over to TLB.

More than MOFO: A Tour Guide to Tasmania’s Thriving Regional Art Centres.