Copywriting, Feature Writing

An interview with an Olympian

A screenshot of a blog post on Hydro Tasmania's website showing Olympic canoe slalom athlete Daniel Watkins

Working as a freelance writer means that life is always interesting – the pieces I’m commissioned to write are so varied and I often learn a lot during the research.

A recent commission for Hydro Tasmania was particularly exciting, because it led to an interview with not just one, but two Tasmanian Olympians! Daniel Watkins is currently in Tokyo, and did an incredible job to make it into the final of the men’s canoe slalom event. Peter Eckhardt is a former competitor in the same sport, and now Commodore of the Derwent Canoe Club.

I spoke to Dan and Peter for this piece on The Splash, Hydro Tasmania’s blog, and discovered how Hydro Tasmania co-ordinate water releases for recreational users, as well as the qualities that make Tasmanian canoeists unique on the international circuit.

Copywriting

There’s gold in them hills

 

My latest post for CSIRO’s Resourceful magazine went live last week.

It’s all about the work being done to accelerate mineral analysis on Australian mining sites. We’re finally rolling out technology on Earth that has been used on Mars for years!

If you’d like to read the article, head over to the Resourceful pages on CSIRO’s website.

 

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Photo by Anne Nygård on Unsplash

Copywriting, Writing

Celebrating World Water Day

A screenshot from the Hydro Tasmania website showing a blog post titled 'It takes a village'

 

Monday 22nd March was World Water Day – a valuable opportunity to reflect on how lucky we are here in Tasmania to enjoy an abundance of water, and also a time to acknowledge that not everyone in the world is so fortunate. Continue reading “Celebrating World Water Day”

Copywriting, Feature Writing, freelance life

A New Year: Open for Business

Decorative flat lay with the text 'Happy New Year' in the centre

You know you’ve been busy when you don’t get a chance to write a ‘Happy New Year’ blog post until the first week of March.

It feels a bit late to be posting a detailed roundup of the projects I worked on during 2020, so I think I will skip that annual tradition other than to say thank you so much to all the clients and editors who chose to work with me. Continue reading “A New Year: Open for Business”

Copywriting, Writing

Huon Valley Council: Stories from the Valley

Sailboats on the Huon River in the Huon Valley

Earlier in the year, I shared a couple of posts with you that I’d written for Huon Valley Council’s new website.

I cut down on my freelance writing work a lot over the winter, while I focused on family and caring duties (more on that over on my personal blog DorkyMum), but I’ve really enjoyed being back at my desk during November and December and one of the jobs I’ve been enjoying has been writing more Huon Valley blog posts.

We normally just visit the Huon as a day trip, and if I’m honest we usually don’t get any further than a slice of pie and a flight of cider at Willie Smith’s Apple Shed, but all the research I’ve done for these posts has made me realise what a great long weekend or extended break you could have down the Valley and Far South. It seems like an especially good place for families, with plenty to do and see. Continue reading “Huon Valley Council: Stories from the Valley”

Copywriting, Feature Writing, freelance life, Writing

Spring in Tasmania

cherry blossom with blue sky in the background to illustrate a post about Spring in Tasmania

Tomorrow – the first of September – marks the beginning of spring in Tasmania. I can’t tell you how much I’m looking forward to some warmer, brighter days. 

Winter was a weird one this year – but then, hasn’t everything been weird this year!? There were individual days that seemed to last forever, and weeks that seemed to be over before they’d even started. Continue reading “Spring in Tasmania”

Copywriting, Feature Writing, freelance life, Writing

My freelance year: the good, the bad and the ugly

black background with caption 'My freelance year: the good, the bad and the ugly' by Ruth Dawkins

Another year just about done!

2019 has been a very busy one here, so I thought I’d finish it by sharing a quick post with you about the good, the bad, and the ugly of my year in work. I am a big fan of being transparent about the highs and lows of freelancing, so that others who are considering making that jump have a realistic sense of what it entails. Continue reading “My freelance year: the good, the bad and the ugly”

Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”

Copywriting

Freycinet Resort website – done!

a screenshot from the Freycinet Resort website in Tasmania

I spotted earlier today that a project I worked on in June and July has now gone live – and it looks fantastic!

Freycinet Resort offers beautiful eco-accommodation on Tasmania’s East Coast. The property has recently come under new management, and the owners wanted to completely refresh their website to reflect the new direction they’ll be taking the resort in. Continue reading “Freycinet Resort website – done!”

Reading

Reading makes me a better writer: here’s why

Stack of books and caption 'Being a reader makes me a better writer... here's why.'

It’s no great secret that I’m a big reader. I’ve published several posts on this blog about my favourite books, and over on Instagram I run an account called @ruthreadsbooks which functions as a visual reading diary.

You can imagine then how pleased I was to find this recent study, which concluded that reading makes you a more empathetic person.

I’ve long-believed that being a keen reader makes me a better writer, and developing empathy is a key part of that. Whether you’re writing creatively and trying to put yourself in the position of a reader who wants to be engaged and entertained, or whether you’re writing copy and trying to make sure what you deliver keeps your client happy, the ability to see other perspectives and viewpoints is crucial. Continue reading “Reading makes me a better writer: here’s why”