Writing

Lonely Planet: Experience Tasmania

I was lucky enough to spend a weekend in Melbourne recently: catching up with friends, eating and drinking my way around the city, and enjoying a few quiet nights in a hotel. What a treat!

I was only away for three days, but I ran out of books and had to make my way to Dymocks on Chapel Street to pick up something new… and guess what I found?

A copy of Lonely Planet Experience Tasmania! Written in part by yours truly! Continue reading “Lonely Planet: Experience Tasmania”

Copywriting

Tasmania: Come Down for Air

Tourism Tasmania Come Down for Air campaign launch image

I was really excited yesterday to see that Tourism Tasmania have launched their latest campaign – Come Down For Air.

The behind-the-scenes details of the brand launch, which includes commercials, videos, adverts and a dedicated Come Down for Air website can be found on the Tourism Tasmania website, while the public facing site is DiscoverTasmania.com/air. Continue reading “Tasmania: Come Down for Air”